Work that proves the point.
Every project has a business goal behind it. Here's what happened when design, SEO, and paid traffic worked as one system.
From Page 4 to #1 in 14 Weeks
IronGate was a well-run HVAC company with a website that looked like it was built in 2012 and loaded like it was running on 2012 hardware. Competitors who'd been in business half as long were ranking above them.
Their old site was a 4.1-second load time nightmare on mobile, had zero structured data for local search, and was built on a template that made every HVAC company in Birmingham look identical. Bounce rate was 74%. They were spending money on Google Ads to compensate for organic rankings they should have owned by tenure alone.
- Rebuilt the site from scratch — custom design, no template
- Core Web Vitals: LCP under 1s, CLS near zero on all pages
- Local schema markup for every service area page
- Google Business Profile overhaul: photos, services, Q&A, review response
- Service-area landing pages for each Birmingham neighborhood
- Citation audit and cleanup across 40+ local directories
Fourteen weeks after launch, IronGate held the #1 organic position for "HVAC repair Birmingham," "AC installation Birmingham," and "furnace repair Birmingham." Organic lead volume increased 312% compared to the same period the prior year. They cut their Google Ads budget by 60% because they didn't need it anymore.
Landing Page + Ads as One System
Peak was paying an agency to run Meta ads to their generic homepage. Clicks were cheap. Memberships weren't coming. The problem wasn't the ads.
Their previous agency ran competent ads to an incompetent page. The homepage had 14 navigation options, no clear offer, and a contact form buried below three paragraphs about the founding story. Cost-per-lead was $74. Industry benchmark for fitness studios in their tier is $28–40.
- Built a dedicated membership landing page — one offer, one action
- Rewrote copy around the offer (free first week + no commitment)
- Set up Meta Pixel with conversion events: form submit, call click
- Built prospecting campaign targeting fitness-adjacent audiences in a 10-mile radius
- Added retargeting for website visitors and video viewers
- Weekly creative refresh cycle to fight ad fatigue
Cost-per-lead dropped from $74 to $43 in week two, and to $31 by month two as the pixel accumulated data and optimized delivery. They signed 68 new memberships in the first 90 days — at a 3.8× return on total ad spend including our management fee.
A Property Search Site That Actually Converts Inquiries
Oakhouse was running Google Ads with a modest budget and getting clicks, but their inquiry rate was below 1%. The site looked fine — it just wasn't built around what a buyer needs to do before they pick up the phone.
Mapped the full path from Google Ads click to inquiry. Found three drop points: slow load on mobile, no price anchoring on listings pages, and a contact form that asked for 11 fields before showing the agent's number.
New property search interface with neighborhood filters, comparable sales data, and an inquiry flow that captured name and phone first — then optionally email. Added a sticky "Call now" CTA that followed the user down the page.
Replaced broad match keywords with SKAG structure targeting neighborhood-specific searches. Cut 40% of keywords that were generating clicks but no inquiries. Added call extensions so buyers on mobile could call directly from the ad.
Inquiry rate climbed from 0.7% to 4.1% over ten weeks. Cost per inquiry dropped 38%. Qualified calls — defined as calls lasting over 90 seconds — increased 2.3× from the same period the prior year.
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